Charlotte’s Web, a producer and distributor of hemp-derived CBD products, is partnering with Major League Baseball (MLB) in a first-of-its-kind agreement.

This partnership makes Charlotte’s Web’s products, including its new SPORT product line, available to MLB players to support recovery, focus and sleep cycles, according to a release.

The first product released in the company’s SPORT line, its Daily Edge tincture, underwent specific testing to meet MLB scientific and no-banned substances standards. Daily Edge was also Certified for Sport by NSF, a third-party, independent auditor of safety and quality standards, becoming the first broad-spectrum, hemp-derived tincture to earn that distinction.

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Charlotte’s Web also plans to add gummies, topical creams and sprays to its SPORT product line, which, in tandem with this partnership, launches this month during MLB’s postseason.

The company says it will have a brand presence at MLB events going forward, including this postseason and World Series, as well as future All-Star games and more.

 

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