NORTHAMPTON, Mass. – April 18, 2022 – PRESS RELEASE – The Source+ will debut the award-winning cannabis company’s first East Coast dispensary in Northampton, Mass. on cannabis industry holiday, 4/20. Located at 58 Pleasant St., The Source+ will celebrate its grand opening with live music, karaoke, merchandise raffles and more starting Tuesday, April 19, through Wednesday, April 20.

“We are thrilled to bring The Source+ to Northampton, where we look forward to cultivating a new cannabis community,” said Simon Nankervis, CEO of The Source+. “We chose Northampton because the city and its residents have been leaders in de-stigmatizing cannabis and enabling its community to participate in all of the benefits our products have to provide to patients and customers. We are excited to expand our Source+ community to Massachusetts.”

As one of the first medical dispensaries to open in Nevada in 2015, The Source+ has remained a leader in the state, now with recreational sales, and was the first company to introduce solventless cannabis products to Nevada with the launch of internal product line CAMP.

The Source+ will enter the East Coast with its new location, which spans 5,280 square feet. The modern, welcoming showroom displays and offers more than 39 strains of cannabis and a wide selection of brands, including a variety of edibles, concentrates, tinctures and other cannabis products.

The Source+ will host a “4/20 Eve” karaoke party at local bar, The Majestic Saloon, from 9 p.m. to 1 a.m. on Tuesday, April 19. The dispensary will ignite the anticipated grand opening and 4/20 celebration from 5 to 9 p.m. on Wednesday, April 20, with product promotions, live jazz-inspired music from Lemon Street Band, tarot card readings and bites from The Majestic Saloon.

The Source+ in Northampton is now open Sunday through Thursday from noon – 7 p.m. and on Friday and Saturday from noon – 9 p.m. More information is available by calling The Source+ at 413-842-4000, as well as on the website and on Instagram.

As a cause driven business, the company has prioritized giving back to its communities since its inception, supporting local partners by donating over $700,000 to Nevada and national nonprofits including UNICEF, Candlelighters Childhood Cancer Foundation of Nevada, The Nevada Homeless Alliance, The Cupcake Girls and more.