STONEHAM, Mass., Sept. 29, 2022 – PRESS RELEASE – Theory Wellness announced plans to enter the Vermont adult-use cannabis market with a retail location in Brattleboro. The announcement comes on the eve of adult-use cannabis sales, expected to begin as early as Oct. 1. Vermont will soon become the fourth East Coast state to offer adult-use cannabis sales, joining the likes of Massachusetts, Maine and New Jersey.

RELATED: 3 Vermont Dispensaries to Begin Adult-Use Sales at Their Discretion

Theory is no stranger to emerging adult-use cannabis markets, being one of the first in Massachusetts and opening on day one of adult-use cannabis sales in Maine. However, unlike in the other states, the company intends to focus on retail, a pivot from its vertically integrated models in surrounding markets. 

“Vermont is one of the most interesting regulatory models on the East Coast for cannabis. The emphasis on streamlined licensing for craft farmers will allow for a terrific mix of top-quality products in our dispensary,” Theory CEO Brandon Pollock said. “By focusing on retail, we look forward to showcasing to our customers this unique network of local cultivators, many of which have been producing high-quality flower for years.”

As of today, the Vermont Cannabis Control Board has approved over 200 licenses for cultivation sites across the State. Theory looks forward to serving customers with its location at 768 Putney Road, currently under construction. The location will add new jobs to the town in addition to contributions relating to the 14% in excise taxes on sales.

While there is no official opening date for their Brattleboro dispensary, the company expects to be operational this fall. Its progress and status of the retail location can be found on the company’s website