The Parent Company (TPCO) agreed to a distribution partnership with Nabis to expand its brand presence in California.
Beginning this month, Nabis will distribute all TPCO products to licensed retailers across The Golden State. The partnership will increase efficiencies for both companies as well as retailers, by offering a streamlined transactional process and two-day shipping, according to a press release from Nabis.
“We are excited to be the exclusive wholesaling partner for The Parent Company,” said Vince Ning, co-CEO and co-founder of Nabis. “Their world-class team’s dedication to technology as a way to lower costs, and devotion to bringing the best-quality products to market, mirrors Nabis’ long-term investments in our innovative platform that connects brands with retailers, giving consumers better access to legal cannabis products.”
TPCO previously handled its own distribution, according to the release, but will now rely on a strategic partner in Nabis to increase efficiencies and brand awareness.
“Efficiently scaling the reach of our brands and high-quality products to a broader audience of California consumers while reducing our expenses and removing unnecessary complexity from our organization is what drew us to Nabis,” said Troy Datcher, CEO and chairman of The Parent Company. “They are a trusted partner that reflects our values and, importantly, our commitment to provide unparalleled service to our customers.”