Re+Play, the wellness and recovery line from Harrington Wellness, is partnering with the National Basketball Players Association (NBPA) to become an official partner of NBPA.
The multi-year product development plan brings Re+Play products and technologies to athletes of all levels, according to a press release, with offerings including topicals, kinesiology tape, massage guns, and more. Re+Play products are also available at the company’s website and will soon be available online at Amazon and Walmart, according to the release.
“Re+Play’s partnership with the NBPA will provide consumers with a wealth of trusted, technology-driven products to help them recover like a pro,” said Al Harrington, CEO of Harrington Wellness and a former 16-year NBA veteran and NBPA member. “As we move into the next phase of the Re+Play brand with our strategic partners at Amazon, the NBPA, and Walmart, we are excited to once again reimagine how we help athletes of all levels recover from pain with CBD and other innovative technology.”
The initial product release from Harrington Wellness’ partnership with the NBPA is a line of recovery creams developed in partnership with Avicanna.
“It was important that we developed a product that was clearly evidence-based and targeted at improving muscle recovery,” said Sanford Kunkel, Ph.D, chief medical officer at Harrington Wellness and Re+Play. “Through our partnership with Avicanna, we were able to develop our line at its R&D headquarters in the Johnson & Johnson Innovation Center, JLABS, giving us a significant competitive product advantage.”
“By partnering with Amazon and Walmart, two leading retailers, we can continue our mission to bring high-quality recovery-promoting products to the everyday customers in places that they are looking for them,” adds Erin Hackney, president of Harrington Wellness. “Gaining access to a new set of pain relief-seeking consumers allows Re+Play the opportunity to further establish itself as a trusted brand in the recovery category.”