New York launched a public education campaign April 4 to highlight the state’s adult-use cannabis laws.

The program, called “Cannabis Conversations,” aims to educate people on where cannabis can be consumed, who can consume it and how to do so safely, according to a WABC report.

The Office of Cannabis Management operates the campaign, which aims to protect youth, remind New Yorkers of the risks of driving while impaired by cannabis, and provide other messaging to help keep residents safe and healthy once the adult-use market launches later this year.

“Our first public health education campaign, ‘Cannabis Conversations,’ will give New Yorkers the information they need to start talking about our state’s cannabis law and the health and safety implications for consuming cannabis,” Office of Cannabis Management Director Chris Alexander told WABC. “This fact-based campaign reflects the change in how we’re approaching cannabis as we focus on evidence-based education over prosecution.”

The program includes advertisements on television, radio, in mass transit and on social media, according to the news outlet.