MENDOCINO, Calif. – PRESS RELEASE – Today, a group of small cannabis farmers from Mendocino County, located in California’s world-famous Emerald Triangle, launched a new online sales and delivery platform to provide Sacramento and Butte County residents (aged 21+) with small-batch, quality craft cannabis products.

Farms featured on MendocinoCannabis.Shop’s “Farmer Direct” menu are dedicated to environmental stewardship, sustainable agriculture, legacy genetics and cultivating the best cannabis available anywhere. 

Farm direct relationships are important for small farms. We want people to know where their cannabis comes from, and we need short supply chains to minimize costs. We are excited for MendocinoCannabis.Shop as a means of achieving these goals!” said Casey O’Neill from HappyDay Farms. 

Products purchased through the MendocinoCannabis.Shop platform provide a 90% return of the retail price back to the farmer after applicable taxes. This is roughly double the profit per retail unit that most small farmers currently receive.

Featured farms are members of the Mendocino Cannabis Alliance (MCA), the premier cannabis trade association in Mendocino County committed to providing guidance and solutions for small, legacy cannabis cultivators and operators who currently face a multifront crisis in the state’s regulated market. 

“With wholesale prices plummeting, and far too few retail storefronts statewide, cannabis farmers and operators need relief now,” said Michael Katz, MCA Executive Director. “We’re proud to create a win-win that empowers our cannabis farmers while providing consumers with high quality and affordable cannabis from small family-owned businesses that align with their values.” 

The program includes 20 Mendocino-based cannabis farmers, craftspeople, and medicine makers who were selected from submissions of MCA members. Participants include:

Arcanna FlowersEsensiaFlying Tiger FarmGreenshock FarmsHappyDay FarmsLaughing FarmLost Paradise OrganicsMartyjuanaMendocino Natural FarmsNorth Fork Garden SocietyPacific CultivationPerrin Family FarmRadicle HerbsRedwood RemediesSilver Dragon CannabisSun Roots FarmTall Tree SocietyThat Good Good FarmThe Bohemian ChemistWildLand Cannabis

Katz also thanked MCA members Brandy Moulton of Sovereign, Nick Smilgys of Mendocino Cannabis Distribution (MCD), Nat Buttrick of Madrone, and James Roberts of The Bohemian Chemist for providing use of their licensed services to help facilitate this program in a manner that is fully compliant with state and local regulations.

Blaire AuClair, MCA member and program participant, said, “we are so excited to be able to provide our sun-grown regenerative cannabis products to the Sacramento area through MendocinoCannabis.Shop. As a small family farm being able to get our product directly to consumers is a lifeline to the survival of our small business.”

“The craft cannabis products available through MendocinoCannabis.Shop are like the craft organic food products that folks get at their local co-ops and farmers markets,” said Katz. “Traditionally it has been very difficult for conscious consumers throughout California to find great cannabis products that they can feel good about, and we are excited to provide this curated menu of Cannabis with a Conscience.” 

As part of this program, MCA and MendocinoCannabis.Shop will engage in marketing efforts to educate the public about this new opportunity to access the best cannabis from small farms in one of California’s most iconic growing regions.

At first this service will be available in Sacramento and Butte counties. MCA plans to expand offerings on MendocinoCannabis.Shop throughout 2022 and beyond.