CHICAGO, Feb. 7, 2022 – PRESS RELEASE – Green
Thumb Industries Inc., a leading national cannabis consumer packaged goods
company and owner of Rise dispensaries, announced it will open two new retail
locations in Virginia: Rise Lynchburg on Feb. 8; and Rise Christiansburg on Feb.10.

Profits from the first day of sales will be donated
to local organizations for each store opening: Rise Lynchburg will donate to Shawn Moss Wellness and Growth Foundation (SWAG
Foundation) and Rise Christiansburg will donate to Montgomery County Emergency Assistance Program (MCEAP).

“We are thrilled to expand our footprint to 75 stores
across the nation, while increasing our retail presence in Virginia,” said Ben
Kovler, Green Thumb founder and CEO. “Since entering the state last summer, we
have had the opportunity to meet many patients and community members, and we
are ready to introduce the Rise experience to more of our neighbors in these
two cities.

“We are also proud to support the Shawn Moss Wellness
and Growth Foundation, an organization that is making a huge impact in
communities affected by gun violence, and the MCEAP, which supports many
residents and their path to restored self-sufficiency by providing access to
food and clothing.”

The SWAG Foundation provides resources like education,
household items and community development to foster success in communities
affected by gun violence.

“Nonprofits are the boots on the ground in the black and brown
communities where resources are not as plentiful,” SWAG Foundation founder
Brenda Moss said. “To partner with a company like Green Thumb that aligns with
vision of The SWAG Foundation in making sure that black and brown communities
have the same opportunities as others means a lot. Black and brown communities
need to know that ‘There is nothing you can’t do.’”

MCEAP assists Montgomery County residents in
maintaining their households and restoring their self-sufficiency by serving
the immediate, emergency and temporary needs of low-income, unemployed, elderly
or handicapped individuals and families.

“We are grateful for Green Thumb’s generous donation, which
will directly benefit our food bank building fund, helping us ensure all
Montgomery County children and families always have a place to go for meals,” said
Marjorie Vitale, MCEAP operational director and manager.

In addition to Rise Lynchburg and Rise Christiansburg, the company
owns and operates Rise stores in Abingdon and Salem. Green Thumb maintains the
opportunity to open one additional retail location in the state.

Rise Lynchburg and Rise Christiansburg will offer “Roll-Thru”
services, allowing Virginia medical cannabis patients to make reservations in
advance and pick up via drive-thru style window.

Rise Lynchburg is located at 1110 Campbell Ave. in Lynchburg.
Rise Christiansburg is located at 1675 Roanoke St. in Christiansburg. Hours for
both locations are 9 a.m.-6 p.m. Monday through Thursday; 9 a.m.-7 p.m. Friday;
and 9 a.m.-4 p.m. Saturday.

Visit www.risecannabis.com for more
information.

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