MARSHALL,
Mich., Dec. 20, 2021 – PRESS RELEASE –
 Common Citizen, which produces safe, high-quality cannabis products for patients and
adult-use customers, announced the launch of its Principle product line, which is now
available at its retail stores. All net proceeds from Principle sales go back
into the communities Common Citizen proudly serves.

Principle
cannabis is now available in a single, 1-gram pre-roll in a decorative tin at
Common Citizen’s retail locations.

“Our
Principle product line embodies our priority of people over product, and
arrives just in time for the holidays to help our ongoing efforts to reinvest
in the diverse communities we proudly call home,” Common Citizen CEO Michael Elias
said. “The Principle project also helps us educate the common citizen about the
many wellness benefits of cannabis and helps achieve our goal of eliminating
stigma around its production, distribution and consumption.”

Principle
was unveiled at a recent two-day media event, which included a tour of Common
Citizen’s state-of-the-art hybrid greenhouse in Marshall and the company’s
flagship retail location in Flint. The event included dignitaries and members
of the national media and culminated in the launch of the film “Cannabis For Humanity” in Detroit.
The film embodies Common Citizen’s mission to serve the unique cannabis needs
of patients and adult-use customers across Michigan. A public release date for
the film will soon be announced.

Watch
a preview of the film here.

Creating
tangible impact through cannabis ventures requires action, sustained engagement
and collaboration with partners already doing transformative work to achieve
this goal. To help advance these efforts, Common Citizen has partnered with
Cannaclusive to better serve its employees and local communities. In the coming
months, Cannaclusive will help Common Citizen direct its profits to
organizations dedicated to creating meaningful opportunities for marginalized
communities.

As
company advisers, Cannaclusive will also support Common Citizen’s ongoing
initiatives to develop and scale internal programs that facilitate diversity,
equity and inclusion.

“Principle
is the next step in our mission of serving Cannabis For Humanity and the
individual needs of our patients and adult-use customers,” Elias said. “I
encourage all our customers to add Principle to their holiday shopping list and
help us give back to our communities during this special time of year.”

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