Tilray announced this week that the company will acquire Colorado-based Breckenridge Distillery for an undisclosed sum. The plan, executives say, is to launch THC-infused spirits whenever the U.S. legalizes cannabis.
Breckenridge Distillery was founded in 2008. The company is most well known for its bourbon whisky blends.
“Tilray’s strength lies in our ability to identify and significantly expand leading CPG lifestyle brands that resonate powerfully with consumers,” Tilray CEO and chairman Irwin Simon said in a public statement. “Breckenridge Distillery is an iconic addition to our platform in this respect based on its portfolio of award-winning spirits, passionate consumer engagement, and a strong sales and distribution network. We see tremendous potential for Breckenridge and our existing SweetWater brand to complement each other, expanding their respective reach and driving further profitable growth in our beverage alcohol segment.”
SweetWater is a Georgia-based brewery that Tilray acquired last year via the blockbuster merger with Aphria.
The Breckenridge Distillery announcement continues Tilray’s plan to “leverage [a] growing portfolio of U.S. CPG brands to launch THC-based product adjacencies upon federal legalization in the U.S.,” as Simon said in his public statement.