A new poll shows that the majority of Americans now support cannabis regulation.

A nationwide study commissioned by SICPA North America revealed that 80% Americans support a program to make it easier to detect legal vs. illegal cannabis products, according to a press release.

SICPA, a provider of regulatory compliance solutions, conducted the poll online in collaboration with The Harris Poll and surveyed over 2,000 U.S. adults.

The findings indicate nationwide support for securely labeling cannabis products to confirm their legitimacy and safety, according to the press release.

According to the poll, 83% of Americans think states where cannabis is legal should require licensed cannabis producers to use secure labels that cannot be counterfeited to ensure accurate potency and consumer safety.

The poll also revealed that 67% of Americans would be willing to pay more for cannabis products with a secure label that designates them as being produced by a licensed cannabis business.

“The SICPA/Harris Poll shows that Americans feel strongly about ensuring that, where cannabis is legal, there is a way to verify whether products are safe and legitimate,” SICPA US Vice President Alex Spelman said in a public statement. “The transition from cannabis being illegal to legal in many U.S. states brings with it the opportunity for illicit operators to capitalize on the demand without following regulatory guidelines designed to ensure public health and safety. Secure labels ensure confidence at the point of consumption where the health and safety risks of unregulated, illicit product are highest.”

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